June 16
June 16, 2026

AdLink at the 7th OT Forum: Τhe next 100 years of media

AdLink proudly participated in the 7th OT Forum, one of Greece’s most important platforms for dialogue around business, technology and society. This year’s event carried special significance as it celebrated 100 years of Οικονομικός Ταχυδρόμος, marking a century of contribution to economic thought, journalism and public discourse in Greece....

July 2
July 2, 2026

Non-Endemic Retail Media: Consumers Beyond the Shelf

Retail media has traditionally been associated with brands promoting the products they sell within a retailer’s own assortment. A consumer searches for a television and sees another television brand. Someone browses coffee machines and encounters different coffee machine manufacturers. This is the foundation of retail media—and it continues to...

July 6
July 6, 2026

Your Media Strategy should follow Shoppers, not channels

Marketers have spent years investing in “omnichannel” strategies, connecting websites, mobile apps, social media, email, and physical stores into what appears to be a seamless customer experience. Yet many campaigns still leave a significant blind spot untouched: the moment when digital intent becomes physical action. Consumers don’t think in...

July 10
July 10, 2026

Proximity Marketing in Retail Media: Turning Stores into Channels

For years, marketers have pursued the same objective: delivering the right message to the right person at the right time. Today, retail media makes it possible to add another critical dimension: the right place. By combining first-party data, digital advertising and extensive brick-and-mortar store networks, retailers are transforming proximity...

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