July 6, 2026
Your Media Strategy should follow Shoppers, not channels
Marketers have spent years investing in “omnichannel” strategies, connecting websites, mobile apps, social media, email, and physical stores into what appears to be a seamless customer experience. Yet many campaigns still leave a significant blind spot untouched: the moment when digital intent becomes physical action. Consumers don’t think in...
February 18, 2026
Brand Safety Is a Strategic Decision
Brand safety is often treated as a technical setting. A checklist item. A filter applied before a campaign goes live. In reality, it is a strategic decision that defines where and how a brand chooses to exist. In an environment dominated by automated buying and open inventory, visibility alone...
February 16, 2026
Measuring Retail Media in Greece
Retail media in Greece is entering a new stage of maturity. Beyond screen networks and campaign activations, the focus is now shifting toward measurable impact. A recent Brand Lift study conducted by Kantar in collaboration with Tempo OMD, within the retail environment of Kotsovolos, marks a significant step forward...
Recent Posts
-
Proximity Marketing in Retail Media: Turning Stores into Channels
-
Your Media Strategy should follow Shoppers, not channels
-
Non-Endemic Retail Media: Consumers Beyond the Shelf
-
AdLink at the 7th OT Forum: Τhe next 100 years of media
-
Retail Media: The complete guide to the fastest-growing advertising channel
