October 6, 2026
AdLink Sponsors the 2026 Consumer Behaviour Conference
AdLink highlighted the new opportunities Retail Media is creating for brands and retailers, redefining the way advertising connects with consumers, through its sponsorship and participation in the Consumer Behaviour Conference 2026, held on Thursday and Friday, 1-2 October 2026.As part of the conference, Thanos Troupkos, Managing Director of AdLink,...
August 31, 2026
Consumers don’t move through funnels
Marketing diagrams often present the customer journey as a sequence: awareness, consideration, purchase and loyalty. It is a useful way to organize thinking. It is a much less accurate way to describe how people actually make decisions. Consumers move forwards and backwards. They discover a product, forget about it,...
July 2, 2026
Non-Endemic Retail Media: Consumers Beyond the Shelf
Retail media has traditionally been associated with brands promoting the products they sell within a retailer’s own assortment. A consumer searches for a television and sees another television brand. Someone browses coffee machines and encounters different coffee machine manufacturers. This is the foundation of retail media—and it continues to...
