July 6, 2026
Your Media Strategy should follow Shoppers, not channels
Marketers have spent years investing in “omnichannel” strategies, connecting websites, mobile apps, social media, email, and physical stores into what appears to be a seamless customer experience. Yet many campaigns still leave a significant blind spot untouched: the moment when digital intent becomes physical action. Consumers don’t think in...
February 19, 2026
Connecting channels is easy. Orchestrating them is a challenge.
Most brands today operate across multiple channels. Digital, outdoor, in-store, connected TV. On paper, this looks like an omnichannel presence. In practice, it often remains a collection of parallel executions. Omnichannel Is Not Orchestration Running campaigns across different environments is relatively easy. Orchestrating them with shared logic, controlled frequency...
Recent Posts
-
Proximity Marketing in Retail Media: Turning Stores into Channels
-
Your Media Strategy should follow Shoppers, not channels
-
Non-Endemic Retail Media: Consumers Beyond the Shelf
-
AdLink at the 7th OT Forum: Τhe next 100 years of media
-
Retail Media: The complete guide to the fastest-growing advertising channel
