July 10, 2026
Proximity Marketing in Retail Media: Turning Stores into Channels
For years, marketers have pursued the same objective: delivering the right message to the right person at the right time. Today, retail media makes it possible to add another critical dimension: the right place. By combining first-party data, digital advertising and extensive brick-and-mortar store networks, retailers are transforming proximity...
July 6, 2026
Your Media Strategy should follow Shoppers, not channels
Marketers have spent years investing in “omnichannel” strategies, connecting websites, mobile apps, social media, email, and physical stores into what appears to be a seamless customer experience. Yet many campaigns still leave a significant blind spot untouched: the moment when digital intent becomes physical action. Consumers don’t think in...
July 2, 2026
Non-Endemic Retail Media: Consumers Beyond the Shelf
Retail media has traditionally been associated with brands promoting the products they sell within a retailer’s own assortment. A consumer searches for a television and sees another television brand. Someone browses coffee machines and encounters different coffee machine manufacturers. This is the foundation of retail media—and it continues to...
June 1, 2026
Retail Media: The complete guide to the fastest-growing advertising channel
Retail Media is rapidly becoming one of the most important channels in digital advertising, enabling brands to reach consumers at the exact moment they are researching, comparing or purchasing products.Retail Media refers to advertising opportunities offered by retailers across their owned media ecosystem. These include e-commerce websites, mobile apps,...
March 18, 2026
Retail Media in 2026: Breaking Silos
Retail media continues to evolve from a fast growing advertising channel into a strategic pillar of the modern media ecosystem. Across Europe and globally, brands, retailers and agencies are increasingly recognizing that retail environments are no longer limited to commerce alone. They are becoming integrated media platforms capable of...
February 20, 2026
The Retailer as a Media Owner
Retailers today operate some of the most dynamic consumer ecosystems in the market. They combine physical presence, digital platforms and ongoing customer relationships at scale. Every interaction, visit and transaction generates insight. Every store and digital property captures structured attention. From Commerce Infrastructure to Media Capability When organized strategically,...
February 17, 2026
Owning the data means having the advantage
In today’s media environment, advantage is no longer defined by budget alone. It is defined by ownership. Ownership of customer relationships, ownership of insight and, ultimately, ownership of data. In a market shaped by signal loss and stricter privacy frameworks, many brands are still adjusting to a world with...
February 16, 2026
Measuring Retail Media in Greece
Retail media in Greece is entering a new stage of maturity. Beyond screen networks and campaign activations, the focus is now shifting toward measurable impact. A recent Brand Lift study conducted by Kantar in collaboration with Tempo OMD, within the retail environment of Kotsovolos, marks a significant step forward...
February 7, 2026
Kotsovolos partners with AdLink
The retail media landscape in Greece is entering a new era.Kotsovolos, one of the country’s most influential retail brands, is joining the AdLink network, unlocking its powerful in-store and onsite ecosystem for advertisers. The collaboration brings together commerce, data and media in a unified infrastructure that enables brands to...
Recent Posts
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Proximity Marketing in Retail Media: Turning Stores into Channels
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Your Media Strategy should follow Shoppers, not channels
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Non-Endemic Retail Media: Consumers Beyond the Shelf
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AdLink at the 7th OT Forum: Τhe next 100 years of media
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Retail Media: The complete guide to the fastest-growing advertising channel
