May 22, 2026
TCL: Bringing Connected TV into the AdLink Network
AdLink expands its unified Media Ecosystem with Connected TV through TCL The media landscape is no longer divided between online and offline. Consumers move seamlessly between screens, environments, and moments throughout the day — from mobile and desktop, to in-store experiences, outdoor environments, and now increasingly, Connected TV. As...
April 29, 2026
CTV: Combining scale with precision for the first time!
For decades, television offered one thing digital channels could not: Mass attention. At the same time, digital advertising introduced capabilities traditional television never had: targeting personalization optimization real-time reporting measurable outcomes Connected TV is now merging both worlds. And that changes the economics of video advertising entirely. Connected TV...
February 24, 2026
Building media advantage in a cookieless world
The advertising landscape is undergoing a structural transition. As third-party cookies are phased out and privacy regulations tighten, brands and retailers are rethinking how they understand, target and measure audiences. This shift is intensifying the value of first-party data information that businesses collect directly through interactions with their customers...
February 19, 2026
Connecting channels is easy. Orchestrating them is a challenge.
Most brands today operate across multiple channels. Digital, outdoor, in-store, connected TV. On paper, this looks like an omnichannel presence. In practice, it often remains a collection of parallel executions. Omnichannel Is Not Orchestration Running campaigns across different environments is relatively easy. Orchestrating them with shared logic, controlled frequency...
