August 7, 2026
The physical store… as a medium
As advertising has become increasingly digital, it is easy to think of the physical store primarily as the place where a media journey ends. The advertising happens elsewhere; the transaction happens in-store. That view underestimates what a physical store actually is. A physical store is not simply a point...
July 10, 2026
Proximity Marketing in Retail Media: Turning Stores into Channels
For years, marketers have pursued the same objective: delivering the right message to the right person at the right time. Today, retail media makes it possible to add another critical dimension: the right place. By combining first-party data, digital advertising and extensive brick-and-mortar store networks, retailers are transforming proximity...
