February 24, 2026
Building media advantage in a cookieless world
The advertising landscape is undergoing a structural transition. As third-party cookies are phased out and privacy regulations tighten, brands and retailers are rethinking how they understand, target and measure audiences. This shift is intensifying the value of first-party data information that businesses collect directly through interactions with their customers...
March 14, 2026
Retail Media 3.0: from networks to connected media ecosystems
AdLink proudly participated as a sponsor of The Ad Next Conference 2026: Retail Media 3.0, joining retailers, brands, agencies and technology leaders to discuss the future of one of the most dynamic sectors in advertising. A key takeaway from this year’s conference was clear: Retail Media is no longer...
March 18, 2026
Retail Media in 2026: Breaking Silos
Retail media continues to evolve from a fast growing advertising channel into a strategic pillar of the modern media ecosystem. Across Europe and globally, brands, retailers and agencies are increasingly recognizing that retail environments are no longer limited to commerce alone. They are becoming integrated media platforms capable of...
April 29, 2026
CTV: Combining scale with precision for the first time!
For decades, television offered one thing digital channels could not: Mass attention. At the same time, digital advertising introduced capabilities traditional television never had: targeting personalization optimization real-time reporting measurable outcomes Connected TV is now merging both worlds. And that changes the economics of video advertising entirely. Connected TV...
May 22, 2026
TCL: Bringing Connected TV into the AdLink Network
AdLink expands its unified Media Ecosystem with Connected TV through TCL The media landscape is no longer divided between online and offline. Consumers move seamlessly between screens, environments, and moments throughout the day — from mobile and desktop, to in-store experiences, outdoor environments, and now increasingly, Connected TV. As...
June 16, 2026
AdLink at the 7th OT Forum: Τhe next 100 years of media
AdLink proudly participated in the 7th OT Forum, one of Greece’s most important platforms for dialogue around business, technology and society. This year’s event carried special significance as it celebrated 100 years of Οικονομικός Ταχυδρόμος, marking a century of contribution to economic thought, journalism and public discourse in Greece....
