February 16, 2026
Measuring Retail Media in Greece
Retail media in Greece is entering a new stage of maturity. Beyond screen networks and campaign activations, the focus is now shifting toward measurable impact. A recent Brand Lift study conducted by Kantar in collaboration with Tempo OMD, within the retail environment of Kotsovolos, marks a significant step forward...
February 7, 2026
Kotsovolos partners with AdLink
The retail media landscape in Greece is entering a new era.Kotsovolos, one of the country’s most influential retail brands, is joining the AdLink network, unlocking its powerful in-store and onsite ecosystem for advertisers. The collaboration brings together commerce, data and media in a unified infrastructure that enables brands to...
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