TCL: Bringing Connected TV into the AdLink Network

AdLink expands its unified Media Ecosystem with Connected TV through TCL

The media landscape is no longer divided between online and offline. Consumers move seamlessly between screens, environments, and moments throughout the day — from mobile and desktop, to in-store experiences, outdoor environments, and now increasingly, Connected TV. As part of AdLink’s vision to build a truly unified and inter-connected media ecosystem, we are proud to announce our partnership with TCL, enabling the integration of Connected TV advertising inventory into the AdLink platform through VAST 4.0 technology standards. This collaboration marks another important step in AdLink’s strategy to connect premium digital environments under one operational and technological framework — allowing brands to activate campaigns across Connected TV, digital out-of-home (dOOH), in-store digital signage, and premium web display media through a single ecosystem and through a single flow, single campaign, single reporting process.

Connecting Physical and Digital consumer attention

One of the most important shifts in advertising today is the convergence between physical and digital media environments. Consumers no longer experience media in silos:

• They encounter digital signage while shopping
• They engage with premium content online
• They stream entertainment through Connected TVs
• They move between retail, outdoor, and home environments continuously

AdLink’s ecosystem is designed around this reality. The integration of Connected TV inventory alongside dOOH, in-store signage and premium web display allows advertisers to build synchronized campaigns that follow consumer attention across multiple environments — not just devices. This creates stronger storytelling opportunities, improved frequency management, and more meaningful audience engagement.

Connected TV is reshaping consumer attention

Consumer viewing behavior has fundamentally changed over the past years. Streaming platforms, smart TVs and on-demand viewing have transformed the television screen into one of the most valuable digital advertising environments available today. Connected TV combines the impact and attention of traditional television with the precision, flexibility and measurability of digital advertising. For advertisers, this creates a unique opportunity:

• High-attention, full-screen brand environments
• Household-level reach
• Advanced audience targeting capabilities
• Digital measurement and reporting
• Cross-channel synchronization with broader media strategies

Connected TV is no longer a standalone channel. It is becoming a core component of modern omnichannel media planning.

Powered through VAST 4.0 integration

The integration is enabled through VAST 4.0 compatibility, allowing seamless video ad delivery between AdLink’s ad serving infrastructure and TCL Connected TV environments. This technological interoperability enables:

• Standardized video ad serving
• Centralized campaign delivery
• Unified creative management
• Cross-screen campaign execution
• Consistent measurement and reporting workflows

By leveraging open and widely adopted standards, AdLink ensures flexibility and scalability for future media integrations across the evolving Connected TV ecosystem.   We welcome TCL into our universe and we are now ready to serve!