CTV: Combining scale with precision for the first time!
For decades, television offered one thing digital channels could not: Mass attention. At the same time, digital advertising introduced capabilities traditional television never had: targeting personalization optimization real-time reporting measurable outcomes Connected TV is now merging both worlds. And that changes the economics of video advertising entirely. Connected TV...
Retail Media in 2026: Breaking Silos
Retail media continues to evolve from a fast growing advertising channel into a strategic pillar of the modern media ecosystem. Across Europe and globally, brands, retailers and agencies are increasingly recognizing that retail environments are no longer limited to commerce alone. They are becoming integrated media platforms capable of...
Building media advantage in a cookieless world
The advertising landscape is undergoing a structural transition. As third-party cookies are phased out and privacy regulations tighten, brands and retailers are rethinking how they understand, target and measure audiences. This shift is intensifying the value of first-party data information that businesses collect directly through interactions with their customers...
The Retailer as a Media Owner
Retailers today operate some of the most dynamic consumer ecosystems in the market. They combine physical presence, digital platforms and ongoing customer relationships at scale. Every interaction, visit and transaction generates insight. Every store and digital property captures structured attention. From Commerce Infrastructure to Media Capability When organized strategically,...
Connecting channels is easy. Orchestrating them is a challenge.
Most brands today operate across multiple channels. Digital, outdoor, in-store, connected TV. On paper, this looks like an omnichannel presence. In practice, it often remains a collection of parallel executions. Omnichannel Is Not Orchestration Running campaigns across different environments is relatively easy. Orchestrating them with shared logic, controlled frequency...
February 18, 2026
Brand Safety Is a Strategic Decision
Brand safety is often treated as a technical setting. A checklist item. A filter applied before a campaign goes live. In reality, it is a strategic decision that defines where and how a brand chooses to exist. In an environment dominated by automated buying and open inventory, visibility alone...
Owning the data means having the advantage
In today’s media environment, advantage is no longer defined by budget alone. It is defined by ownership. Ownership of customer relationships, ownership of insight and, ultimately, ownership of data. In a market shaped by signal loss and stricter privacy frameworks, many brands are still adjusting to a world with...
February 16, 2026
Measuring Retail Media in Greece
Retail media in Greece is entering a new stage of maturity. Beyond screen networks and campaign activations, the focus is now shifting toward measurable impact. A recent Brand Lift study conducted by Kantar in collaboration with Tempo OMD, within the retail environment of Kotsovolos, marks a significant step forward...
kotsovolosretail mediaFebruary 7, 2026
Kotsovolos partners with AdLink
The retail media landscape in Greece is entering a new era.Kotsovolos, one of the country’s most influential retail brands, is joining the AdLink network, unlocking its powerful in-store and onsite ecosystem for advertisers. The collaboration brings together commerce, data and media in a unified infrastructure that enables brands to...
