The retail media landscape in Greece is entering a new era.
Kotsovolos, one of the country’s most influential retail brands, is joining the AdLink network, unlocking its powerful in-store and onsite ecosystem for advertisers. The collaboration brings together commerce, data and media in a unified infrastructure that enables brands to engage consumers at the moments that truly shape purchase decisions.
Through this partnership, AdLink expands its connected media footprint with access to high-intent environments across digital properties and physical retail locations. From e-commerce journeys and product discovery to in-store screens and customer touchpoints, brands can now activate campaigns within a closed loop between exposure and transaction.
A New Standard for Commerce Media
Retail media is no longer simply about visibility. It is about precision, accountability and real outcomes.
By integrating Kotsovolos into the AdLink network, campaigns can be orchestrated seamlessly between onsite placements, in-store communication assets and the broader media ecosystem, ensuring continuity, relevance and measurable performance.
The result is a smarter model of advertising where data informs strategy, technology enables execution and insights power optimization.
From Traffic to Transactions
Kotsovolos’ retail infrastructure generates millions of high-value consumer interactions every year. These moments — browsing, comparing, selecting and purchasing — represent the most valuable opportunities for brands to communicate.
Through AdLink’s platform, those opportunities become structured, targetable and scalable media products. Advertisers can now reach audiences not only based on who they are, but based on what they are actively considering or buying.
Unified. Intelligent. Effective.
The addition of Kotsovolos further strengthens AdLink’s mission to build a single, intelligent network that connects retail media, premium publishers and out-of-home environments under one operational framework.
For brands, this means fewer silos, better interoperability and deeper measurement capabilities. For consumers, it means more relevant communication within trusted, brand-safe spaces.
And for the market, it signals the acceleration of a future where media and commerce operate as one.
