March 18, 2026
Retail Media in 2026: Breaking Silos
Retail media continues to evolve from a fast growing advertising channel into a strategic pillar of the modern media ecosystem. Across Europe and globally, brands, retailers and agencies are increasingly recognizing that retail environments are no longer limited to commerce alone. They are becoming integrated media platforms capable of...
February 20, 2026
The Retailer as a Media Owner
Retailers today operate some of the most dynamic consumer ecosystems in the market. They combine physical presence, digital platforms and ongoing customer relationships at scale. Every interaction, visit and transaction generates insight. Every store and digital property captures structured attention. From Commerce Infrastructure to Media Capability When organized strategically,...
February 17, 2026
Owning the data means having the advantage
In today’s media environment, advantage is no longer defined by budget alone. It is defined by ownership. Ownership of customer relationships, ownership of insight and, ultimately, ownership of data. In a market shaped by signal loss and stricter privacy frameworks, many brands are still adjusting to a world with...
February 16, 2026
Measuring Retail Media in Greece
Retail media in Greece is entering a new stage of maturity. Beyond screen networks and campaign activations, the focus is now shifting toward measurable impact. A recent Brand Lift study conducted by Kantar in collaboration with Tempo OMD, within the retail environment of Kotsovolos, marks a significant step forward...
February 7, 2026
Kotsovolos partners with AdLink
The retail media landscape in Greece is entering a new era.Kotsovolos, one of the country’s most influential retail brands, is joining the AdLink network, unlocking its powerful in-store and onsite ecosystem for advertisers. The collaboration brings together commerce, data and media in a unified infrastructure that enables brands to...
