KOTSOVOLOS
Retail Media
We see our partners as a connected intelligence-driven ecosystem, not a collection of isolated media channels, enabling brands to activate audiences seamlessly across digital and physical environments through one unified framework.
Our network is built around three core pillars: Retail Media, Connected Media, and Traditional Media. Each category plays a distinct role in the consumer journey, yet all operate under a single activation, data and measurement logic. This approach allows brands to move beyond channel-centric planning and instead activate media as one cohesive system, optimized around audiences, intent, and outcomes.
What differentiates the AdLink Media Network is not just the breadth of inventory, but how it operates. All media within the network are connected through a common operational layer. Brands gain a single view of performance across touchpoints, while media owners benefit from standardized access to demand and intelligence.
By connecting owned, managed and partner media into one network, AdLink transforms fragmented inventory into a scalable, performance-driven media ecosystem designed to engage consumers wherever they are, with clarity, efficiency and measurable impact.
direct contacts with customers
each year
More than 11.000 screens
across Greece
Retail media networks within a single layer for the first time
Connected TV ads & dOOH join major websites & publishers
Ads run only on pre-approved publishers and placements, ensuring alignment with your brand values
Ads appear in carefully curated content environments, reducing the risk of adjacency to unsafe or inappropriate material
You know exactly where your ads are shown—no blind networks or
unknown placements
AdLink avoids unpredictable UGC environments, prioritizing professionally managed content
Placements are selected to maintain compliance with brand safety standards
Advertisers can block specific categories, sites, or contexts to meet internal brand guidelines
Inventory adheres to industry brand safety and advertising standards