Across approximately 200,000 active TCL Android TV devices in Greece, generating up to 25 million monthly impressions, and an additional footprint of around 50,000 devices in Cyprus with 5 million impressions, the environment provides meaningful household scale within a premium viewing context. (Indicative figures, subject to validation.)

Campaigns can be deployed across multiple native touchpoints within the TCL environment:

• Launcher and power-on placements within the Android TV home interface
• In-app first screen visibility across TCL applications
• Navigation layer integrations, including EPG exposure
• Pre-roll and mid-roll video within TCL streaming sessions
• Pause and overlay formats embedded into native playback

This layered architecture enables controlled frequency, contextual alignment and message sequencing within the TCL device environment itself, maintaining continuity across the viewer interaction flow.

TCL provides native measurement and inventory verification within its ecosystem. Building on this foundation, AdLink aligns inventory allocation, targeting parameters and creative implementation with broader media strategy objectives, ensuring operational precision and performance transparency.

CTV activations can operate independently or as part of integrated communication plans that connect television exposure with digital and retail ecosystems. In this way, the TCL Android TV environment functions not as standalone inventory, but as a structured component within a wider strategic media architecture.